Approaches to Develop the Real Estate Industry for Senior Citizens to Achieve a Sustainable Success
نویسندگان
چکیده
Purpose: The aim of this study is to examine the variable factor approaches develop real estate industry for senior citizens achieve a sustainable success and structural equation model. Theoretical framework: PESTEL analysis (K. Pair, 2018), an assessment tool used analyse external environmental factors that impact businesses are beyond control. These include political, economic, social, technological, environmental, legal factors. Porter’s Five Forces (Porter, 2022) analytical framework assess competitive forces rivalry at play in industry, as well identifying important operating business. Design/methodology/approach: mixed research methodology was employed by starting with qualitative based on in-depth interviews nine experts create tools quantitative conducting group discussion 11 find consensus model research. Findings: Develop from modelling indicated good fit empirical data, exhibiting chi-square probability 0.106, relative (normed chi-square) value 1.114, goodness index 0.956, root mean square error approximation 0.015. Research, Practical & Social implications: Approaches explored A performed through surveys, using questionnaires which target 500 executives elderly. Data descriptive, inferential, multivariate statistical methods. Originality/value: Results four most significant development citizens, order descending priority, are: 1) opportunity 2) project 3) network 4) marketing communications development.
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ژورنال
عنوان ژورنال: International Journal of Professional Business Review
سال: 2023
ISSN: ['2525-3654']
DOI: https://doi.org/10.26668/businessreview/2023.v8i6.2494